Paper Weights Simplified

Paper weights are confusing! Here at Waveline Direct, we deal with two basic weights: TEXT WEIGHT and COVER WEIGHT. Please note that 80# text weight is a paper weight and 80# Cover weight is a card stock; although they have the same number marking them, they are two completely different papers.


65 lb Cover Weight is used in cases where you would need a lighter weight card stock.  It is heavy enough to be used for post cards.  Paper punching, die cutting and folding is easy to do on 65 lb card stock.  Printing on this light weight card stock is easily done in most home printers. 

80 lb Cover Weight is our most commonly used card stock.  It is a medium weight card stock that will go through almost any type of printer.  The 80 lb card stock is the most common weight of card stock, and is used for DIY invitations, card making, scrapbooking, flyers, post cards, die-cutting, menus, craft projects, program, and business cards.  

100 lb cover weight begins to get into the heavier weight card stock.  The card stock weighing in at 100 lb cover is often used for flyers, signs, invitations, and invitation backings.  


  •  20 bond/50 lb paper is commonly used as copy and printer paper.  It is inexpensive and it would not be a good idea to use this paper for wedding programs, brochures and any other type of printing in which you want to make a statement.
  •  24/60 lb text weight paper could also be used for copy paper.  It is commonly used for inkjet and laser printing. It is great for flyers, newsletters, letterhead, and everyday printing. Our Astrobright papers are a fun 60# paper for getting your flyers and posters noticed!
  • 28/70 lb text weight paper is a bit more substantial than more common copy paper.  This paper is often used for brochures, tri-folds, converting a better envelope, menus and church bulletin papers. Super smooth Cougar White papers are a favorite among our customers!
  • 32/80 lb text weight is a thicker paper that is used for wedding programs, menus, fine brochures, and more.


Text Weight

60#...Letterhead, flyers, sell sheets, brochures

70#...Newsletters, letterhead, flyers, sell sheets, brochures, softcover books

80#...Magazines, newsletters, letterhead, flyers, sell sheets, brochures, softcover books

Cover Weight

80#,,,Postcards, posters, book covers, invitations, business cards, table tent cards

100#...Pocket Folders, posters, invitations, table tent cards, rack cards


For further information, quotes or questions...

email: or

phone: 717.795.8830 or 800.257.8830

Welcome to Waveline Direct's Blog!

Waveline Direct will try to use this blog to educate our clients and potential new clients on the Offset Printing process. Here we go... BLOG #1!!!

Definition of Offset Printing:

A printing technique whereby ink is spread on a metal plate with etched images, then transferred to an intermediary surface such as a rubber blanket, and finally applied to paper by pressing the paper against the intermediary surface. Most print shops use offset printing to produce large volumes of high-quality documents. Although the equipment and set-up costs are relatively high, the actual printing process is relatively inexpensive.

Desktop publishing generally involves producing documents on the computer, printing out drafts on a laser printer, and then offset printing the final version. 

Direct to plate printing eliminates the use of film in printing. Traditional methods of printing, called offset lithography printing, produced film on an imagesetter and used it to make a metal printing plate. The plate then went on a printing press to make the printed impressions. With direct to plate printing, the printing plate is produced directly from a computer, eliminating the need for film.

This type of printing is very popular due to its cost-effectiveness. Production of film costs a great deal of time and money, and printing directly has cut out the middleman in order to save on both. Direct to plate printing is also environmentally friendly and has a higher productivity rate.

Without the use of film in the printmaking process, the technology has had to evolve and expand to maintain the quality of the prints. Some print manufacturers have brought out their own development techniques to make sure there is no loss of quality with the elimination of film. Kodak has developed the Direct Thermal Printing Plate, which uses thermal imaging techniques as opposed to the silver halide or photopolymer technologies used by others.

For further information, quotes or questions...

email: or

phone: 717.795.8830 or 800.257.8830